Led digital for this party startup, including site strategy, design, and build; editorial/shopping integration; social shopping strategy; analytics; marketing support; and product/warehouse systems. Managed offshore development team.
• Increased sales by 150% and conversion rate by 500% via fixes to UX/UI, visual design, top nav, checkout, and creation of retail PDP
• Accelerated $500k in new partner revenue for co-branded rental kits and retail products from brands like goop, Absolut, Ketel One, and Peter Som.
PIVOT FROM RENTAL TO RETAIL
Pivoted business to be 50/50 rental/retail over 1 month timeframe
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/0cc92718-41a2-4c6c-8b3c-02e05fef6db4_rw_1920.png?h=9f039b849c5ac1747473406ded99244e)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/b3c07ad7-faa0-4808-bb41-b2be1f323369_rw_1920.png?h=c8125f1c008225ac7a9d18442e41dd84)
ESTABLISHING DIGITAL PRODUCT BEST PRACTICES
Introduced product management best practices around Asana implementation, analytics, social content, and Shopify deployment.
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/8dcd72b6-e20b-40d1-a86f-320cd11c7f9a_rw_1920.png?h=32bcdd5f4ab2076937365d3d4f8c4e30)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/0ac44b48-c705-4239-a884-19763d98039c_rw_1920.png?h=0e627b6fde697786000d7e80e2e54c56)