Led digital for this party startup, including site strategy, design, and build; editorial/shopping integration; social shopping strategy; analytics; marketing support; and product/warehouse systems. Managed offshore development team.

• Increased sales by 150% and conversion rate by 500% via fixes to UX/UI, visual design, top nav, checkout, and creation of retail PDP
• Accelerated $500k in new partner revenue for co-branded rental kits and retail products from brands like goop, Absolut, Ketel One, and Peter Som.
PIVOT FROM RENTAL TO RETAIL
Pivoted business to be 50/50 rental/retail over 1 month timeframe
ESTABLISHING DIGITAL PRODUCT BEST PRACTICES
Introduced product management best practices around Asana implementation, analytics, social content, and deployment.
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