I'm a 20 year veteran of human-centered design, with much of my career focused on shopping mindsets and behaviors. I'm a T-shaped digital generalist whose background spans research, strategy, and design, as well as ecom, marketing, branding, and digital product management.
On Nike's data and insights team, I conducted quantitative and qualitative studies to strengthen omnichannel relationships. I led their site and app UX, as well as innovated on new fitness services in their incubator, Valiant Labs.
Prior to Nike, I gained research expertise at Forrester Research and Verizon Labs, and marketing skills at several advertising, branding, and digital agencies. I've created apps, sites, and campaigns for brands like Marc Jacobs, Juicy Couture, Keds, Timberland, Spotify, and NBC. I grew up in New York, London, and Boston, and relocated to Portland, OR in 2014.
Since leaving Nike, I've taken on full time and freelance roles inherently full of risk, from writing my own (experimental) job description at Alo Yoga to spearheading digital for a party kit company in the middle of a pandemic. It's been everything but boring!