Becky is a digital design guru, bringing 20+ years of site, app, & product XD across 50+ consumer facing brands, from behemoths to small startups. Her roots in UX & luxury bolster her tenacious attention to detail & refined aesthetic taste as a CD.
She's an Intuitive Catalyst leader, guiding teams from 1-15 across in-person, remote, and global time zones. Her creative innovation skillset stems from diverse life / work experience and extending her human-centered design practice to empathetic team guidance.
Her T-shaped generalist background spans design, research, and strategy, as well as ecom, marketing, branding, and digital product management.
At Nike, she led their site and app XD, ran quantitative and qualitative studies to strengthen omnichannel relationships, and innovated on new fitness services in their incubator. Since leaving Nike, she's taken on full time and freelance roles inherently full of risk, from writing her own (experimental) job description at Alo Yoga to spearheading digital for a party kit company in the middle of a pandemic. It's been everything but boring!