Becky is a design strategy expert, with 20 years of experience in site, app, product & service innovation. She's an Intuitive Catalyst leader, extending her human-centered design practice to empathetic team guidance, with a creative entrepreneurial talent that stems from diverse life & work experience. Her T-shaped generalist background spans design, research, & strategy, as well as ecom, marketing, branding, & digital product management.
At Nike, she led their shopping experience design, ran research to strengthen omnichannel strategies, & innovated on new services in their incubator. Since then, she's taken on full time & freelance roles inherently full of risk, from writing her own (experimental) job description at Alo Yoga to spearheading digital for a party kit company in the middle of a pandemic. It's been everything but boring!
