I am a human-centered design and insights leader with 20+ years experience driving intuitive brand ecosystems, with much of my career focused on shopping mindsets and behaviors. In my most recent role at the Nike COE for research, data, & analytics, I conducted quantitative and qualitative studies to strengthen omnichannel consumer and member models. Prior roles at Nike included leading the UX for Nike.com and Nike App, as well as innovating new service models for workout motivation within Nike's incubator, Valiant Labs.
I'm a hybrid digital guru whose background spans consumer research, business strategy, and design, as well as ecommerce, digital marketing, and branding. Before Nike, I gained research expertise at Forrester Research and Verizon Labs, and marketing insight at several advertising, branding, and digital agencies. I've created campaigns, sites, and apps for brands like Marc Jacobs, Juicy Couture, Keds, Timberland, Timex, M.Gemi, and L.L.Bean. I grew up in New York, London, and Boston, and relocated to Portland, OR in 2014.
Human = insights (qual + quant)
Centered = grounded in strategy, with new levels of rigor attained via Nike
Design = leading, mentoring, and setting a vision for the project or team, bringing in my special sauce of creative, innovative thinking