I started on Nike's DTC UX team in 2014, where I led the redesign of site and app shopping experiences. I was then handpicked for their incubator, Valiant Labs, where I concepted, designed, and researched new apps for workout motivation. My last role was with the Data, Analytics, & Research center of excellence, where I ran qualitative and quantitative research on digital and physical product as well as store experience.
Product Detail Page (PDP) redesign -- from sketch to reality
Valiant Labs Incubator
Global Consumer Knowledge
Service Experience Concepts