![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/3ef18934-14fa-49ff-915c-1b95bc671531_rw_1920.png?h=8ae4dae8e7d2c2a48b4192f3cb3521cd)
www.nike.com
I started out in eCommerce UX/Digital Product, sketching my vision for the Product Detail Page (the “money page”) and later seeing it come alive, partnering with visual design, data, research, marketing, engineering, and inventory.
I was then handpicked for their incubator, Valiant Labs, concepting, designing, and researching new app ideas for workout motivation. In my 3rd role, I ran qualitative and quantitative research on digital products and services, shoes, and store experiences in the Data COE. I ran the membership brand tracking survey program with ½ million consumers.
HIGHLIGHTS
• New commerce-in-the-cloud shopping platform placed Nike at the forefront of the direct-to-consumer shift, enabling over $5B of DTC annual sales globally
• PDP redesign led to record-high, industry-leading NPS of 72, with a 6.5% conversion lift via TrueFit tool
• Development of new features and scalable technologies in SNKRS helped the app eclipse $1B in annual revenues
Product Detail Page (PDP) redesign: from sketch to reality
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/6561c7eb-4ba9-455f-8b58-831858ce2196_rw_1920.png?h=2c3746368fcf3a367f4f85181033f0e3)
Valiant Labs Incubator
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/469f91fc-3752-4273-9bba-0dba183d5915_rw_1920.jpeg?h=a8733276c99c222db84be632eaa449e4)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/4fb60242-7ca0-4348-be7e-c16eb7e25ab9_rw_1920.jpeg?h=9d821475eb540a4b98ca38c1c5f23f4b)
Global Consumer Knowledge (Data, Analytics, & Research)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/fdeabace-cd52-4a31-86c1-e91390ea563b_rw_600.png?h=cbf55447c86c0b9dc787fc3292648d07)
Quarterly Happiness Survey Invite
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/cc145d35-1c2f-4ef0-af98-59498c410cd7_rw_600.png?h=f9833ce9c8842ca796e6de8aeae763f2)
Digital Happiness Surveys
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/44f77308-13e5-4035-ae96-c9e049747c65_rw_600.png?h=6e7f5619bdab062c692d7960e43b9e27)
Membership Video Interviews
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/ec9740f2-a55e-45d0-b353-4f154a95ced8_rw_600.png?h=913184bec238025a4e8a1a4b5736a8fd)
Retail Concept Naming Omnibus Survey
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/021b6c7d-6b83-47ea-b2db-eb1a94cf0684_rw_1920.jpeg?h=f1b677ca6ca240b183e64f4465a71d0e)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/218e6cc2-75a1-4d91-9381-fbcc7e102a7f_rw_1920.jpeg?h=b81e95c2a72efb7a03189cce672fa235)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/5cebe35a-476b-4933-8486-231a0267cea0_rw_1920.jpeg?h=74cd98f24be11a84413e20c874fab36b)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/c49966fc-d4be-4bbe-b132-6e456e376596_rw_1920.jpeg?h=1042c72b847627b5b373435881460102)
Service Experience Concepts
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/7bf1ff83-3dcc-4a77-84ff-f04c6936463c_rw_1200.gif?h=e1387cca5476b47c9cda08478ac52767)