www.nike.com
I started out in eCommerce UX/Digital Product, sketching my vision for the Product Detail Page (the “money page”) and later seeing it come alive, partnering with visual design, data, research, marketing, engineering, and inventory.
I was then handpicked for their incubator, Valiant Labs, concepting, designing, and researching new app ideas for workout motivation. In my third role, I ran qualitative and quantitative research on digital products and services, shoes, and store experiences in the Data & Analytics COE. I ran the membership brand tracking survey program with ½ million consumers.
HIGHLIGHTS
• New commerce-in-the-cloud shopping platform placed Nike at the forefront of the direct-to-consumer shift, enabling over $5B of DTC annual sales globally
• PDP redesign led to record-high, industry-leading NPS of 72, with a 6.5% conversion lift via TrueFit tool
• Development of new features and scalable technologies in SNKRS helped the app eclipse $1B in annual revenues
Product Detail Page (PDP) redesign: from sketch to reality
Valiant Labs Incubator
Global Consumer Knowledge (Data, Analytics, & Research)
Membership Surveys
Digital Happiness Surveys
Membership Video Interviews
Retail Concept Naming Omnibus Survey
Service Experience Concepts
