FRAGMENTS JEWELRY
Created a full ecommerce website for the Fragments boutique in NYC, including a secure wholesale site that replicated the same basic structure as the consumer site.
Visual design by Tank Design.
DAVID YURMAN
BVLGARI
GEMVARA
Performed business stakeholder research, customer service observations, and consumer research for this jewelry startup. Created "pairsonas" and consumer journey maps to identify opportunities for improvement.
