FRAGMENTS JEWELRY
Created a full ecommerce website for the Fragments boutique in NYC, including a secure wholesale site that replicated the same basic structure as the consumer site.
Visual design by Tank Design.
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/a43b7a0a-1573-41cc-8fc0-382ce803ca37_rw_1200.jpg?h=fcf87b5edf8a4a0d7bee193a38cfb229)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/44500fca-9cd3-4dff-9ba2-3d4f281451c3_rw_1200.png?h=50ae9ca46e2496981d4a654dadcf3199)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/4d93b673-9d9d-4bee-95fd-f823e6d166dc_rw_1200.jpg?h=e9330b3a5a8bc908980bc8821ad0b009)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/ae234c63-a6d5-46b9-8772-b1113268374c_rw_1200.jpg?h=6a324dcbcebddf77c80d2eda1753658a)
DAVID YURMAN
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/9aee6663-758c-4e32-a7cb-e641b971298e_rw_600.jpg?h=6dc01b89c8fc4f20a7925fed8e782b2c)
BVLGARI
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/017fde1b-20a1-49e8-a258-14f595313c94_rw_1200.jpg?h=6840a8c48383cd4231724d9d8986fcb8)
GEMVARA
Performed business stakeholder research, customer service observations, and consumer research for this jewelry startup. Created "pairsonas" and consumer journey maps to identify opportunities for improvement.
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/11a649bc-f002-4e05-a50a-e4991d1c96f9_rw_1920.jpg?h=877d21181bc506ef282e5c9e4f5f92e3)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/676e4785-eadd-498e-8ff8-af9706479dc8_rw_1920.jpg?h=ed0218d39d79319fefcecfa221f6f72b)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/14d20da2-62b6-421b-be95-9699068b81b5_rw_1200.png?h=bf7ae8c8b26c17a79510f195654c4194)
![](https://cdn.myportfolio.com/fccc3ecb-d369-475a-99cb-cae0f9ff2bca/4305b310-a5b0-4a50-b444-21c57e52fd8b_rw_1920.png?h=7686aae25a502927fa34f65c10a121d1)