Led digital strategy and design across all shopping and workout channels to increase LTV, via a systematic, insights and data-driven approach. 
Pushed teams’ understanding of the whole human in their consumers, harmonizing it with the holistic Alo Yoga + Alo Moves experience. 
Established research discipline and mentored ecom designers and researchers.
Alo Yoga & Alo Moves iOS + Android apps
CROSS POLLINATION OF SHOPPING + WORKOUTS
LIFESTYLE ECOSYSTEM MEMBERSHIP STRATEGY + INSIGHTS 
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