Observe how they absorb
the message, the style, the technology
Becky Burd, Experience Design Director
Becky helps corporations and agencies navigate the challenge of creating profitable, beautiful, intuitive, and differentiating brand experiences online. Clients such as the following rely on Becky to help them find the sweet spot between business, brand, and user goals:
| Saks Fifth Avenue | Rue La La | Nokia |
| Neiman Marcus | Sunglass Hut | Verizon |
| Donna Karan/DKNY | Timberland | Fashism |
| Juicy Couture | StrideRite | Nowness |
| Marc Jacobs | Adidas | NBC |
| David Yurman | Vichy | CBS |
| St. John | Dress For Success | MTV |
| Bvlgari | General Motors | ESPN |
| Cusp | Communispace | Juxio |
Becky has been studying the human side of technology since using her first computer in the early 80s. She has over 15 years of high-tech experience and has observed hundreds of people interact with technology. She is an expert in user experience strategy, inclusive design, digital marketing, and effective project management.
Prior to being an independent user experience consultant, Becky defined and designed user experiences for Mad*Pow, a user-centered design agency, and Mullen, an advertising and interactive agency. At Mullen she helped clients such as GM, Virgin Money, Saks Fifth Avenue, and StrideRite create highly engaging advertising campaigns, microsites, corporate websites, and other interactive tools. She aided growing brands in defining their online presence and creating a cohesive experience between online and offline channels.
Before Mullen, she conducted consumer research for Verizon‘s User-Centered Design labs and designed interfaces for the company’s Internet products and services. Prior to Verizon, Becky honed her user experience design skills at Forrester Research and Monster. Becky holds her B.A. in Psychology from Connecticut College.